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Jim Collins

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Exam Copy
Trade-Off
Why Some Things Catch On, and Others Don't
Written by Kevin Maney
Foreword by Jim Collins


Format: Trade Paperback, 240 pages
Publisher: Crown Business
On Sale: August 17, 2010
Price: $15.00

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?

The answer lies in the ever-present tension between fidelity (the quality of a... Read more >
Also available as an eBook.

Trade-Off
Why Some Things Catch On, and Others Don't
Written by Kevin Maney
Foreword by Jim Collins


Format: eBook, 240 pages
Publisher: Crown Business
On Sale: September 15, 2009
Price: $11.99

Read more >
Also available as a trade paperback.
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