Format: Hardcover, 320 pages
Publisher: Billboard Books On Sale: October 1, 2003 Price: $24.95
The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by...
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