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Tad Lathrop

  • About this Author
author spotlight

Tad Lathrop, the author of This Business of™ Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

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Exam Copy
This Business of Music Marketing and Promotion
A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Written by Tad Lathrop


Format: Hardcover, 320 pages
Publisher: Billboard Books
On Sale: October 1, 2003
Price: $24.95

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by... Read more >

This Business of Global Music Marketing
Global Strategies for Maximizing Your Music's Popularity and Profits
Written by Tad Lathrop


Format: eBook, 288 pages
Publisher: Billboard Books
On Sale: April 3, 2013
Price: $10.99

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