The Random House Publishing Group is launching a pilot project to sell individual chapters of Made to Stick: Why Some Ideas Survive and Others Die online. This is believed to be the first time a major trade publisher has offered readers the opportunity to buy digitized sections of a book.
Made to Stick is a creative guide to communicating ideas effectively, and is an ideal candidate for this pilot program because each chapter offers valuable stand-alone lessons on the key principles that make messages "stick".
Its six chapters and Epilogue will are now available for $2.99 each at www.randomhouse.com/madetostick. The introduction and index will be available at no charge to those who buy at least one chapter.